As a podcast producer, I’m often asked how to grow your audience. Like any creative medium, growing an audience is about engaging with the people who are already interested in what you’re doing. This can be done in many ways including creating a community around your show and showcasing testimonials from listeners. There are also ways you can use podcasts to support other content you create, such as transcribing episodes into blog posts and creating video versions of your show.
Transcribe your podcast episodes
Transcribing your podcast episodes is a great way to make the content more accessible, helping with SEO, podcast discovery, and accessibility. It also helps when it comes to social shares because people can see what you are saying and share those quotes with their friends. The best thing about transcribing an episode is that it increases downloads and engagement with your podcast episodes!
Make a video version of your podcast
Video is a great way to share your messages with a wider audience. Video has come a long way in the last few years and there are now some great options for shooting and editing high-quality video on your own. You can also connect with other podcasters who have already done this work and who are willing to collaborate on videos together.
Video can be a great way to reach people who don’t listen to podcasts, or who might not have the time or interest in listening regularly but are able to watch short videos at their convenience (e.g., while commuting).
It’s important to know that while podcasts can contain much more information than an equivalent amount of text, they generally don’t allow for as much entertainment value compared with watching video content (although there are exceptions).
Create a community
The key to your podcast’s success is creating an audience that connects with you, trusts you, and loves listening to your show. The best way to do this? Create a community around your podcast.
A community gives listeners an opportunity to share their experiences and ask questions as they listen in on others’ stories. It can even help you learn about people who may not be listening yet, but could potentially be interested in what you have to say!
So how do we create such a wonderful thing? Here are some ideas:
Interview other people in your niche
Interviewing other people in your niche can help you get to know your audience better and make the content you produce more relevant. It also gives you an opportunity to learn from experts in your field about what makes a great podcast, how to grow an audience, and how to monetize.
For example, if your podcast is about cooking, asking someone who runs a food blog for advice on how they promote their site would be very useful. Your guest could tell you some of the tactics they use to increase social media engagement with readers. They could even tell you if they have any regrets about hosting giveaways or discounts which lead listeners directly back to their site. Finding out that they’ve done something completely unique with their website could give listeners ideas for things to do in the future when creating a new website for their venture.”
Write blog posts to support each episode
If you are doing a podcast, I’m sure you have some episodes up and running. If you don’t have any episodes up, maybe consider starting a blog instead—it’s much easier to launch one of those than it is to launch a podcast!
Your website is the perfect place to promote your podcast. This means that each time you write an episode, write a blog post as well. In this post, link directly to the episode in question by providing context around it: what was discussed, why it’s important/interesting/funny/cool/whatever adjective you want people to associate with your episode (and thus your show). This will give people who haven’t listened yet access to all of the content in one place!
Create an email list for your podcast and use it!
You’ve decided to start a podcast, and no doubt you have a few goals in mind. You want to get your message out there; you want people to listen and enjoy what they hear; and maybe, just maybe, you’re hoping this thing might actually turn into something that can sustain itself financially someday (or even just help pay the bills).
There are many ways to grow your audience through social media channels such as Facebook and Twitter. But email is an incredible tool for engaging with listeners and building up a community around your show — whether it be one person following along from their laptop or hundreds of thousands of dedicated fans tuning in every week via iTunes.
Showcase testimonials from listeners
Testimonials are a great way to build trust and prove that you’re an expert. If you’re struggling with finding testimonials on your own or don’t have the time or resources to record them yourself, then consider using a service like Visme.
Create an Instagram account for your show and do regular live stories from that account
Instagram is a great place to engage with your audience. It’s where I go to check out what new hot-button topics are trending and see how my friends are feeling about the world around them.
If you want to grow your podcast audience, then Instagram Stories are your new best friend. If you aren’t familiar with stories, they are essentially rolling video posts that disappear after 24 hours. You can also do live stories where people can comment on the video as it plays out in real-time.
Instagram stories allow you to connect with listeners and viewers of your show who may not be subscribed yet. They will get notified when there is something new posted on your podcast channel and if they like it, they will sign up for notifications so they don’t miss anything else good coming down the pipeline from their favorite creator(s).
Keep your website updated with the latest information about what you’re doing with the show. Have a pop-up window where visitors can enter their emails to be notified when you have new episodes.
It’s not good to have important information spread out. People who visit your website for the first time—and they will be doing this—should be able to figure out what you’re all about. To make that happen, create a landing page for each episode and keep it up-to-date with links to any other relevant content: blog posts discussing the episode’s topic or other related material; clips from previous episodes featuring similar topics; anything else that might help people get into your show. You can also use lead magnets in exchange for an email address (more on those later), which will help build up your subscriber list and engagement in the long run.
Once you’ve set everything up, don’t forget about making sure it looks good! Make sure there are no errors or spelling mistakes anywhere (trust me). And remember: people are looking at this stuff on their phones, so make things as mobile-friendly as possible by using responsive design practices when building out templates for each page type.
Growing a podcast audience is similar to growing any audience. You have to find ways to engage with the people who are interested in what you’re doing.
To grow your podcast audience, find the people who are interested in your podcast. You can do this by creating a community around your podcast or by creating a blog or website that supports your podcast.
You also can grow your audience by creating an email list and giving people something of value each time they sign up (like access to exclusive content).
With that in mind, the best thing you can do is to keep your show going. That doesn’t mean you have to produce content every week or even every month, but it does mean that you need to continue producing content on a regular basis. If someone stumbles onto your podcast and the last episode was posted three years ago, they’ll move on quickly.
If you want to grow your audience fast, make sure people know about your show by sharing it on social media! You can also repurpose an old episode and turn it into a blog post or video for YouTube. It will be easier than ever to get new listeners thanks to these tips from the pros.
For more information about how Simply Podcasting can help you build your podcast contact us for a free consultation.