Podcasts are a great way to increase traffic to your website, as well as provide personal credibility through the audible tone of your voice. Adding a podcast can also help grow your following on social media platforms. Content marketing is key in SEO and content creation is not always easy. Podcasting allows you to create more content while allowing you to reach a larger audience.
1. You will develop Trust faster through Podcasting
A blog can feel very impersonal sometimes but a podcast always creates a feeling of closeness and intimacy. With a podcast, the listener is hearing a real person give their opinions on a subject and this will always create a better connection than a blog post will. Everyone wants to feel a strong connection and podcasts do that better than blogs will ever be able to do.
2. People can do other things while consuming Podcasts
You can be anywhere and do anything and still listen to a podcast. If you are driving your car then you can listen to a podcast. You can take your smartphone to the gym and work out while listening to your favorite podcasts. Just download your podcasts and add them to your smartphone and you are good to go. No need for an Internet connection.
3. You can let your personality shine through
There are ways that you can give away elements of your personality using a blog but there is nothing like using your voice to show it. You are totally passionate about the subject of your podcast and the listeners will easily detect this in your voice. Just act natural when you are recording your podcasts and your listeners will really appreciate that.
4. Turn your Podcasts into other Content
Once you have created a podcast it is easy for you to convert it into other media types. For example, you can use a transcription service or a tool that converts voice to text so that you can create text-based content. Even though your podcasts are audio files you can convert them into video files and publish them on YouTube to reach more people.
5. People find it easier to listen to Podcasts
All you need to listen to a podcast is a device that will play MP3 files. Most mobile phones and tablets have this capability and modern cars now have MP3 players. To read blog posts you will need to concentrate on a mobile device screen or a computer screen which isn’t always convenient.
6. You can create and market Podcasts easily
Like the best blog posts, the best podcasts require organization and planning. But often it can take a lot less time and effort to create a high-value podcast than it does a lengthy and detailed blog post. While it may take you a number of hours to plan and write a lengthy blog post you can plan for and record a podcast in a lot less time.
7. Expert Interviews are much easier
You can easily expand your podcasting network by interviewing experts in your niche. All you need to do is to prepare and agree on a list of questions and then schedule a call using a tool like Skype and record the conversation. Writing a blog post about an interview requires far more time and effort.
If you’re looking for a supplementary blogging strategy that supports your writing and allows you to reach new audiences, or if you want to give your creativity a new outlet, podcasting is definitely worth a try. It may take some work, but there’s no doubt that podcasting can be a fun and rewarding addition to any blogger’s repertoire.